Introduction
Vinyl advertising banners find widespread use because of their simplicity, affordability, versatility, high visibility, low maintenance, and portability. However, given that the audience does not usually get more than a couple of seconds to read and understand the message, you must get the banner design right. Some handy tips for ensuring that your advertising banner can do a good job:
Get the Size Right
If your audience is expected to look at it from a distance, you must ensure that your banner is large enough and mounted high enough for it to have a good line of sight. However, if the banner is going to be placed near the shop entrance, it should be mall enough to avoid obstructing the traffic. Sometimes, when there is insufficient horizontal space, you can think of a vertical banner design that can take advantage of length to get your message across. The further the people are away from the banner, the larger the text should be. Also, if the banner is targeted at fast-moving traffic, the text size should be larger than what you need to use for pedestrians.
Make the Message Short and Crisp
Because typically, you have no more than a couple of seconds for your message to be read and understood by your audience, you need to make your message on the banner must be brief and crisp. You should use more visual elements than text but if you must use text, try to use the minimum number of words. Instead of complete sentences, use single words for the promotional messages and CTAs. According to Business Matters magazine, making the CTA clear and concise is important.
Use Colors to Great Effect
Use bright colors to make the vinyl banners more noticeable, even from a distance. However, pay attention to the contrast with the background for best readability. Use your brand colors to reinforce your brand identity. Keep in mind the background against which the banner will be placed to get your color selection right. If the background is busy, as is likely in most situations, it may help to include a thick black or white border on the edges to make the message stand out better.
Consider the Location
If you are considering using a roll-up banner, you can think of making it double-sided so that passersby from both directions can see it. It can be worthwhile to inspect the location where the banners are intended to be displayed to get an idea of what they will be up against. Ensure you have enough space for the banner to be displayed properly. If you have been given space at an event or an exhibition for displaying banners, you should decide on a size that not too small or big for it for the best impact.
Conclusion
Vinyl advertising banners are extremely versatile and it is relatively simple to get the best performance out of them by using common design principles. The best way of getting the banner design right is to view it from the point of the target audience and work around the constraints.
