| Capital: | € 377 million |
|---|---|
| Age: | 66 |
| Born: | 05/05/1953 |
| Country of origin: | Turkey |
| Source of wealth: | Entrepreneurs |
| Last updated: | 2020 |
Short introduction
Dieter Zetsche, born on May 5, 1953 in Istanbul, Turkey, is a German businessman, former CEO of Transnational Group Daimler AG, Head of the Mercedes-Benz car (from 2006 to 2019) and members of the Board of Directors (from December 16, 1998 to May 22, 2019) , Since 2010 he has lived in the Kotamadya Lierna on Lake Como, where he bought a villa.
Early Life
Dieter Zetsche was born on May 5, 1953 in Istanbul, Turkey. His father Herbert Zetsche, a civil engineer with a profession in 1953, while in Turkey to build a dam. The family returned to Germany in 1956. Dieter Zetsche attended Oberursel (near Frankfurt) and studied electrical engineering at Karlsruhe University from 1971 to 1976.
He has a technical degree. In 1976 Dieter moved to the Daimler-Benz group and worked in the research department. In 1981 he became a deputy manager of development for vehicle construction. Dieter received a doctorate in 1982 from Paderborn University.
Career
Zetsche became a member of the DaimlerChrysler Board of Directors in 1998 and was the chairman of the Chrysler Group from mid 2000 to December 31, 2005. On January 1, 2006, Dieter received an offer from the CEO of DaimlerChrysler Jürgen Schremb to become the Chairman of the DaimlerChrysler Board (then Daimler AG) and left the CEO position Chrysler group.
On September 26, 2018, Dr. Zetsche resigned on May 22, 2019 in accordance with the AG Daimler Charter, which sets the need to rotate the executive. After leaving the company, Zetsche took over the honorary post of the Chairperson of the Supervisory Board. The diet was included in the 2006 Time Magazine list of the 100 most influential people this year in 2006.
On June 30, 2006, the Chrysler Group announced the employee’s plus employee price program, where Dieter Zetsche as Dr. Z (Doctor Zee), DaimlerChrysler’s spokesman, is displayed in a number of television advertisements a.s. and Canada.
The “Ask Dr. Z” campaign includes media components for television marketing, radio, printing, online, sales and customer relations and aggressive marketing strategies (cellular billbolars, air banners, street teams) and intended for the NASCAR fan base. “Ask Dr. Z” he answered the customer’s question and ended with “goodbye”.
In advertising campaigns, customer benefits of the best American and German technology and the best designs, which are installed in every Chrysler, Jeep and Dodge Vehicle, emphasized. It was Zetsche driving a pile of wood in Jeep Liberty, another place showed him in the trunk of Minivan Caravan Dodge, and the latter showed him behind the steering wheel of Pacifica Chrysler – when it was subject to an accident test, it appeared unscathed from the wreck.
Responding to the decline in sales, the employee price determination program was extended until the end of August and the August campaign with three new TV places without Dr. Z is expanded. However, after three months, DaimlerChrysler hurriedly pulled the Dr.-Z campaign because it lost a significant market share. But some Dr. However, Z advertising can still be seen on Canadian television.
The CNW marketing research survey found that most Z people were considered fictional characters, did not see employees’ discount offers in advertising and radio advertising listeners having difficulty understanding their German accents.
In February 2018, before announcing his departure from Daimler, Zetsche was elected to the Supervisory Board at the General Meeting of Tui AG tourism companies. This was officially confirmed in May 2019 when Zetsche was appointed as Chair of the TUI’s new supervisory body.
Career spotlight.
He led a very effective management team at Chrysler Group and was nicknamed Doctor Zed (Dr. Z or Doctor Zee). The main reason for this is a prizing incentive system plus employees that he introduced on July 1, 2006. Nickname Dr. Z is used in the ASK advertising campaign Dr. .. Ask Dr. Zed Ran in North America, where Dieter Zetsche answered questions from potential buyers in English, but with a strong German accent.
On May 22, 2019, on the day of resignation Dieter Zetsche as Head of Daimler AG, the automotive group competing BMW AG published a video on the Dieter on its official video channel. Videos, which lasted about a minute, showed how Zetsche left the company’s office on the last working day, said Goodbye to employees, into the Mercedes-Benz limousine waiting for him and pushing home. At home, the manager said goodbye to the driver, entering the house, went to the garage where he went with the BMW i8 roadster. The video ends with the words “Thank you, Dieter Zetsche, for old competition, inspiring …”
Famous quotes
As proven by Tesla, there is also a market on the other side of the range. If it’s a possibility, we will check it out.
– Daimler boss Dieter Zetsche
This is an industry where cycles take 14 or 21 years to become very strong and relevant.
– Daimler boss Dieter Zetsche
